Amway is one of the largest direct selling companies in the FMCG market with presence over 100 countries and 140 products. This Saturday on 24th March, 2018 I, along with other bloggers had the opportunity to be present at the Launch of Nutrilite Traditional Herb Range from Amway by Mr. Ajay Khanna ( Category Head – Nutrition & Wellness, Amway India) at their new Digital store in Indranagar, Bangalore.
Away’s Nutrilite Herb Range of dietery supplements uses traditional herbs such as Tulsi, Brahmi, Ashwagandha and Amla. During the launch Mr. Ajay Khanna elaborated more on their “Seed to Supplement” approach. He explained how the company develops all its products using multi level checks ensuring the selection of the right farm, the right part, the right active ingredient, the right seeds, the right extraction, the right process and the right product is used.
In addition to the above, he explained that they focus on three key things ” Purity, Safety and Potency”. Using this they are able to procure herbs which are sourced from farms which are OneCert Asia Agri Certification Pvt. Ltd. He went on to inform us that the herbs were selected / identified by DNA fingerprinting which ensures better quality with active form and free from any kind of contamination. Further this herb range is also FSSAI certified and are manufactured within GMPs and hence are safe to consume for anyone who is above 12+ age. These products are also prepared from certified non- GMO sources to prevent any unknown health hazards. The best of nature and best of science to package the good in small supplements was the idea behind this range.
Mr. Ajay stated that prevention better than cure is the aim behind these supplements, for example – Tulsi is know to support Immunity, Ashwagandha supports vitality, Brahmi supports mental agility and Amla supports digestion
Since the quality and the efficacy of this new range lies in its high concentration of the beneficial ingredients, which are sourced from the right herbs, Dr. C.A.Kishore, who was present during the launch stated that eating these dietary supplements was more beneficial than eating raw Tulsi or raw Amla, which is so easily available in India.
This amway store located on the busy 100 feet road in Indranagar is also one of the first digital stores to be opened by this company. Customers can now use the new “Interactive Table application” and the “Beauty Zone” to find out more details on the products offered by Amway and which are suited to them.
From MLM to direct sales, from household products to dietary supplements with with traditional herbs, Amway seems to have come a long way to provide quality products for their consumers !!!